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Milwaukee Recreation unveils new logo

Since 1911, Milwaukee Recreation has continued to innovate its programming to fit the needs of the community. Now Milwaukee Recreation features a modernized logo to match the department’s decades of growth.

Over time, Milwaukee Recreation, a department of Milwaukee Public Schools, found that many residents believed the department’s programs were only available to MPS students and families. In fact, Milwaukee Recreation is here to serve the entire city of Milwaukee, as well as non-residents from surrounding neighborhoods.

In response to that feedback from Milwaukeeans, the department desired an updated logo to better represent its dedication to the entire community. Throughout the past year, Milwaukee Recreation worked directly with Chamness Group to produce and implement a new logo. While senior-level management, the marketing team, and Chamness Group led the re-design process, every full-time staff member for Milwaukee Recreation played a role, providing input on the department’s branding in interviews throughout 2019, as well as selecting navy blue as the standard color in a staff-wide survey.

Milwaukee Recreation launched the new logo today, Thursday, Feb. 13, after using a creative social media campaign to promote the unveiling. Watch the official logo video here:

 

“This is such an exciting time for the entire department,” Milwaukee Recreation’s senior director Lynn A. Greb said. “With all of the excellent work our staff is doing in the community, this was the perfect moment to unveil a new logo that embraces Milwaukee Recreation’s enduring legacy and bright future.”

Milwaukee Recreation Spring GuideThe new logo is a sleek upgrade on the previous iteration. It possesses a bolt of energy to underscore the vigor and vitality of Milwaukee Recreation, and even pays homage to the department’s distinction as the “City of the Lighted Schoolhouse.”

Milwaukee Recreation also paired the new logo with a revamped look for its quarterly Recreation Guide.

The Spring Guide is available on the website now, and will appear in mailboxes and throughout the community in mid-February. Spring online registration begins on March 2 for city of Milwaukee residents, and March 9 for non-residents.

Watch for more updates as you travel through Milwaukee and visit our community centers this year!

© Milwaukee Public Schools 2020
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